Archive for the ‘ Business Set Up ’ Category

Should Self-Publishers Use an Imprint Name?

Some bloggers are up-in-arms about self-publishing writers using imprint names. They claim an imprint name misleads readers into assuming the book has been vetted by the traditional publishing process. (An imprint is a trade name you create for your self-publishing… Read the rest

It’s Not Just a Book; It’s a Business

Starting Out on the Right Foot If you are publishing your own book, then you are starting a small business. Your brother-in-law may be urging you to incorporate, while your neighbor coaches you on avoiding taxes. You are puzzled by… Read the rest